SRN ADARSH COLLEGE, BENGALURU

A Jain Institution -Managed by Adarsh Vidya Sangh

Courses Offered
Adarsh AIMIT

Master of Business Administrator (MBA) 

Adarsh AIMIT offers a two-year, full time MBA programme with dual specialization affiliated to Bengaluru City University, approved by AICTE, New Delhi and recognized by the Government of Karnataka. Our MBA program is a reflection of our commitment to being at the forefront of providing the best of current and evolving practice of business management education and the teaching methodology mirrors the realities of the marketplace. We also equip our students with the necessary skills to be dynamic and adaptable for the 21st century opportunities

Curriculum

The MBA program provides for a comprehensive coverage of topics in line with the syllabus prescribed by the AICTE. While semesters I through II provide a sound understanding of a diverse and vast array of topics, semester III & IV expose the learner to domains like International Business, Business Ethics & Values and also offers a choice of Electives like Finance, Marketing, Human Resource.

Online Skill Test for Jobs and Internship Opportunities

Course Highlights -MBA
(AICTE & UGC Approved)

  • Acquire working knowledge and skills in the basic disciplines and functional areas of management.
  • Become industry ready and employable.
  • Updated curriculum in tune with industry requirements.
  • Case Study Based Specializations.
  • Dual Specialization.
  • Complete Entrepreneurship program with hands on experience and projects assignment in association with NEN.
  • Certification courses as per industry requirements.
  • Career counselling, mentoring a part of the course curriculum.
  • Research Orientation

Specialization

  • Marketing Management
  • Human Resource Management
  • International Business
  • Finance Management
  • Tourism Management
  • Banking and Insurance Sectors
  • Retail Management
  • Information Technology
  • Marketing Management
  • Human Resource Management
  • Finance Management
  • Information Technology

AIMIT follows the curriculum prescribed by Bengaluru City University with the right blend of theoretical knowledge and practical experience. The course is designed to provide a comprehensive coverage of topics from different specializations like Finance, Marketing, Human Resource and Business Analytics. The course also includes continuous skill development activities under the banner of Adarsh Finishing School.

The classroom teaching is complemented with student seminars series, student development cell activities, knowledge exchange series, workshops, entrepreneurship hackathons, industrial visits and outbound trainings to enhance the learning experiences of students.

Programme Educational Objectives

THIRD SEMESTER CORE SUBJECTS

3.1 STRATEGIC MANAGEMENT AND BUSINESS ETHICS

3.2 FINANCE

  • 3.2.1 INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
  • 3.2.2 CORPORATE TAXATION FOR MANAGERS
  • 3.2.3 CORPORATE VALUATION AND FINANCIAL MODELLING

3.3 MARKETING

  • 3.3.1 RURAL AND GREEN MARKETING
  • 3.3.2 BUSINESS AND SOCIAL MARKETING
  • 3.3.3 CONSUMER BEHAVIOUR AND NEUROMARKETING

3.4 HUMAN RESOURCES

  • 3.4.1. PERFORMANCE MANAGEMENT AND COMPETENCY MAPPING.
  • 3.4.2. TALENT MANAGEMENT AND EMPLOYEE ENGAGEMENT
  • 3.4.3. LEARNING AND DEVELOPMENT HUMAN RESOURCES

3.5 ENTREPRENEURSHIP AND STARTUPS

  • 3.5.1. IDEATION, DESIGN THINKING AND INNOVATION
  • 3.5.2. MANAGEMENT OF SMES AND FAMILY BUSINESS
  • 3.5.3. CORPORATE ENTREPRENEURSHIP AND NEW VENTURE CREATION.

3.6 PRODUCTION AND OPERATIONS MANAGEMENT

  • 3.6.1. ADVANCED PRODUCTION SYSTEM.
  • 3.6.2. AGILE & LEAN MANUFACTURING.
  • 3.6.3. ENTERPRISE RESOURCE PLANNING.

3.7 BUSINESS ANALYTICS

  • 3.7.1. BUSINESS INTELLIGENCE
  • 3.7.2. PREDICTIVE ANALYTICS USING R
  • 3.7.3.DATA WAREHOUSING AND DATA MINING

3.9 PROJECT WORK FOR 4 WEEKS (BETWEEN II & III SEMESTER)

Value Added Courses

I & II semesters

  • Adarsh Finishing School
  • Induction Program
  • Bridge Courses in Financial Accounting and Statistics
  • Aptitude Test Training
  • Entrepreneurship Development Program
  • Foreign Language Training
  • MS-Office: Advanced Excel and Power Point Presentation

III & IV semesters

  • SAP Certification
  • Digital Marketing Certification Course
  • Business Analytics Courses in Finance, HR and Marketing
  • Essential Stock Market Skills Certification
  • Mutual Funds NISM Certifications
  • Sector Profiling and Placement Training
  • Career Counselling and Guidance
  • HR - Counselling Skills
  • Six Sigma Certification